Media campaigns and closing workshop for ”Towards a Proper Aquatic Environment” Project

The pre-defined project “Towards a Proper Aquatic Environment” (TPAE) is financed through the EEA Grants 2009-2014, Program Area RO04 – Reduction of Hazardous Substances. The project is a partnership between National Administration „Apele Române” as the Project Promoter and Norwegian Environment Agency as the Project Partner.

SMART Integration delivered the media campaignes and organised the final workshop of the project.

Results
⦿ Creative concept and planning for two media campaigns in order to promote the project and the intermediate and final outcomes;
⦿ Two media campaigns implemented – one during the project and another one at the end of the project;
⦿ One workshop organised at the end of the project .

Context of the project
On 28th of July 2010, it was signed the Agreement between European Union, Island, Liechtenstein and Norway for the EEA Grants 2009 – 2014.
Through this agreement Romania benefits of financial assistance granted by the countries from the European Economic Area for assisting the economic growth and help assuring a sustainable development through the EEA Grants 2009-2014.
Following the negotiations between Romania and the representative of the Donor States, the Ministry of Environment, Waters and Forests was designated as the Programme Operator for the Programme RO04 – Reduction of Hazardous Substances.

Main objective of the project is to increase the knowledge and awareness in the field of water policy by expanding the actual monitoring activity based on the new European requirements.

Project benefits
⦿ Consolidate bilateral relation between Romania and Norway, enabling experts from both countries, Romania and Norway to meet, establish relationships and further partnership opportunities;
⦿ Expanding of the actual monitoring activity based on the new European requirements in the field of water policy (Directive 2013/39/CE);
⦿ Extending the implemented analysis method for the envisaged substances in the National Laboratory within the regional water quality laboratories;
⦿ Disseminating the acquired expertise of the trained experts with the other Romanian specialists from the NAAR laboratory network;
⦿ Setting up the most appropriate programme of measures that will be included in the second RBMP (2015-2021) in order to achieve the WFD objective.

For more details about the project please see TPAE online platform.

Authority
National Administration „Apele Române”

Total eligible value of the project
2.341.039 EURO

Implementation period
October 2014 – March 2017

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