Conducting sociology studies in order to evaluate the needs and efficiency of the information campaign carried out in accordance with the Communication Plan for ROP 2014-2020
For this project SMART Integration alongside his partner AB Research Group are evaluating the information and communication campaign implemented according with the Communication Plan for Regional Operational Program 2014-2020.
All the tools and practices approached are used according to the characteristics of the target audience: polls, interviews, focus groups, network analysis.
Context of the project
According to the communication plan for Regional Operational Program 2014-2020, the following targets were set:
⦿ Raising awareness regarding funding opportunities through information and communication campaigns;
⦿ Increasing the visibility of the contribution of the European Union in the organic development of tge regions of Romania, including the contribution to the implementation of the regional development policy.
38 months, no later than December 31st 2018